Audrey Fashion enters China

The case study provides students with an opportunity to discuss and analyse the similarities and differences of working styles in China and Switzerland using a structured framework. There are several key intercultural themes to explore and students see an example of a real dilemma where a business person is placed outside of their usual everyday routine.


Keywords:
Editor:
Kluser, Mary Jo
Publication date:
Jan 30 2019
Publication type:
Teaching resource
Publication form:
Case study
Topics:
Communication and marketing
Pagination:
19
Language:
English
License Information:
CC BY
Resources:
External resource: PDF
External resource




 Record created 2018-08-30, last modified 2020-10-25

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)